“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Heimlich, senior vice president of media at GALE Partners. There’s a crisis of trust in the market for digital media services. Advertisers are finding ways to pay their agencies […]
Adam Heimlich, the newly minted SVP of media at MDC digital agency GALE Partners, enjoys telling it like it is. “Traditional agencies blew it in digital and there’s a big market gap there – a lot of money at stake,” said Heimlich, who left Horizon Media in June after nearly five years at the agency, where […]
Agencies live in a dog-eat-dog world, fighting for diminishing brand budgets. How can a new agency compete against giants with huge war chests and tons of employees? For Gale Partners, a two-and-a-half-year-old digital agency that began as a systems integrator, the trick is to frame its data and strategy capabilities in a way that solves a specific […]
