Don’t Let These Privacy Shifts Blindside You In 2026
What’s one data privacy shift or regulation that will most reshape digital advertising in 2026 – and who will be most unprepared for it?
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Future Today
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Why ‘Family-Focused’ Streaming Platform Future Today Is Tweaking Its Image
Future Today, a streaming platform with a portfolio that includes content for kids, wants to rebrand itself to marketers and agencies as a “family-friendly” programmer that also has content designed for viewers over 13 years old.
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The Marketer’s Guide To IP Addresses In Connected TV
State privacy laws could make it a lot harder for advertisers to use IP addresses – a foundational signal for CTV ad targeting and attribution for well over a decade.
Tagged in:- Anthony Katsur
- Apple Safari IP addresses
- CCPA
- CIMM
- Coalition for Innovative Media Measurement
- CPRA
- featured
- Future Today
- Google Analytics 4
- Google IP Addresses
- IP addresses
- Jon Watts
- julie clark
- Mike McCarver
- personal identifiable information
- PII
- Tatari Vault
- third-party IDs
- TV attribution
- Unified ID 2.0
- Vikrant Mathur
- YouTube IP addresses
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Why This Streaming Platform Decided To Work With Fewer Tech Partners
The supply-path optimization trend is catching on with video publishers, including the AVOD platform Future Today.