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Prebid’s New President Is Its Former Chairman, Garrett McGrath

BY Anthony Vargas// September 10th, 2026

McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.
OPINION: Data-Driven Thinking

The Amazon Ads Lawsuit Raises Questions About Auction Disclosure DSP Buyers Need To Ask

By Sarah Caputo, Fraction Method// September 9th, 2026

The burden of understanding ad auction dynamics should not sit with buyers. Platforms built the systems, and only platforms can fully explain how they set the price.