fraudulent ads

Whenever there’s a sociopolitical or economic crisis, the lowest rung of online marketers finds a way to prey on the vulnerable and disenfranchised. The pending overturn of Roe v. Wade is no different – it’s creating a new class of online audiences that are potential prey, and publishers can stand to take more steps to filter out misleading ads (like donation scams and brand infringement) that harvest and sell users’ personal information.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind The Wheel Auto makers aren’t the kingmakers they were in the Mad Men heyday, but it’s a major category and a bellwether for upper-funnel advertisers.  Before 2021, there was little to no advertising for EVs. And Tesla didn’t prompt ad budgets to shift […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Fail The pervasiveness of fake ad schemes on Facebook and Google have left their users “worryingly exposed to scams,” especially because the two giants have failed to crack down on fraudulent activity, even after it has been reported. Or so says the British consumer […]