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»fox sports

Tension Between Facebook And WhatsApp Over Ads; Inside The Fox Sports 'Pivot To Video'

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Justifying $22B The Wall Street Journal does a post-mortem on strife at Facebook that led to the resignation of WhatsApp’s founders. Facebook paid $22 billion to acquire WhatsApp in 2014, and as the years ticked by, Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg... Continue reading »
by AdExchanger // June 6th, 2018 //
»
Major League Gaming CEO Says E-Sports Will Level The Playing Field Between Live Broadcast And Digital

Last year, Activision Blizzard – a video game developer responsible for major franchises like “Overwatch,” “Call of Duty” and “World of Warcraft” – acquired professional competitive gaming network Major League Gaming (MLG). MLG owned competitive e-sports leagues associated with Activision’s “Call of Duty” games. And Activision had its own e-sports league for the “Overwatch” franchise.... Continue reading »
by Kelly Liyakasa // June 12th, 2017 //
»
Facebook Video: The Possibilities And The Pitfalls

At 1.55 billion monthly active users and growing, Facebook’s audience reach is massive. And Facebook is hammering out constant improvements to the video discovery mechanism in the news feed. But the social platform remains largely in experimental mode with video, and agencies and publishers are chomping at the bit for a clearer monetization path and... Continue reading »
by Kelly Liyakasa // January 13th, 2016 //
»
FOX Sports Explains Why It’s Passing Content To AOL

FOX Sports wants to bring its content to where users watch it. AOL wants more video content. Deal. It was in that team spirit that the two companies revealed Wednesday a syndication partnership that would bring FOX Sports content to AOL properties. “AOL really fits in with our off-network digital strategy,” said Ben Maggin, VP... Continue reading »
by Sarah Sluis // April 3rd, 2015 //
»
SnappyTV Releases Social Playback Of TV Clips, Fox Sports Hopes To Capitalize

Online video, especially online video embedded in social networks, is essentially a free-for-all. There are few rules or best practices and brands and vendors are still figuring out what works best for consumers. SnappyTV is figuring its one-tap native video playback on Facebook and Twitter, a feature the video content platform is releasing Tuesday, will... Continue reading »
by Ryan Joe // April 8th, 2014 //
»
 

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