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»first-party data platform

With Group Nine Deal Closed, Vox Media Integrates Its Performance Marketing Solution

In order to gain access to performance advertising budgets (and prove out the power of publisher first-party data), Vox Media is relaunching Group Nine’s G9 Direct performance marketing solution under the new name VM Connect. The relaunch is also a milestone in Vox Media’s integration of Group Nine’s digital properties and tech stack following its… Continue reading »

by Anthony Vargas // June 1st, 2022 //
»
Comic: New Year Identity Resolutions

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

by Nate Neal // January 7th, 2022 //
»
Permutive has raised a $75 million Series C from SoftBank’s Vision Fund 2, bringing its total funding to $105 million since the company was founded in 2014.
Permutive Raises $75M As It Counts Down To The End Of Third-Party Cookies

Programmatic and privacy don’t have to be mutually exclusive, even though they’re often treated that way, according to Joe Root, CEO and co-founder of London-based publisher technology startup Permutive. “A privacy-first web is about removing the data leakage that’s inherent in programmatic,” Root said. Permutive aims to stop that leakage with technology infrastructure to preserve… Continue reading »

by Allison Schiff // November 2nd, 2021 //
»
Food52’s New Secret Ingredient: A First-Party Data Platform

Food52 is taking the lid off its first-party data platform. The hybrid publisher-retailer concluded it needed to improve ad buyers’ access to its data, said Matt Greenberg, SVP of brand partnerships at Food52.  Advertisers were asking Food52 about its data, so the demand was already there. And publishers are building first-party data solutions left and… Continue reading »

by Sarah Sluis // March 17th, 2021 //
»
 

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