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»Fairfax Metro Media

Australian Publisher Fairfax Expands Ad Buyer Position With Google DoubleClick Deal

Australian media conglomerate Fairfax Metro Media has extended its existing relationship with Google DoubleClick’s Ad Exchange to focus on online video inventory. However, unlike most publishers, Fairfax is in the middle of trying to extend its ad platform, known as drx, to allow the company to buy — not sell — inventory tied to streaming… Continue reading »
by David Kaplan // July 27th, 2012 //
»
 

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