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  • Nearly Two-Thirds of Facebook Users Have Taken a Break

    Facebook continues to be the most popular social networking site in the US, but users are more likely to take a break from the site or spend less timing using it, according to new data from the Pew Research Center’s Internet and American Life Project. In its December 2012 survey, Pew found that 67% of […]

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  • Facebook Strategic PMD Glow Raises $1.3M, Expands to L.A.

    Glow Digital Media, one of Facebook’s Strategic Preferred Marketing Developers (SPMD), raised $1.3 million in its first round of funding. Founded in London in 2009, the company supports direct response advertisers on their Facebook campaigns, and mostly works with clients in Europe, though 25% are based in North America. “Up until December 2012, we were […]

  • Facebook's Q4: FBX Drives Impressions Higher, Execs 'Encouraged' By Demand

    Facebook made solid progress on generating ad revenue, especially through growing use of its less than five-month-old Facebook Exchange and its aggressive focus on mobile advertising. At the same time, Facebook’s desire to spread itself and its products as widely and quickly as possible, particularly in developing countries, resulted in huge expenses — costs were […]

  • Shoutlet CEO Weaver Sees Big Future For Social Search

    Though it’s early days for Facebook Graph Search, some believe the offering has potential to redefine marketing on the Facebook platform. Shoutlet CEO Jason Weaver is one of those. “From Page Likes to Check-ins, we will start to see these social actions carry more value for brands since they give different heft in the ranking […]

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  • SmartWool Moves Toward a Mobile-First Social Strategy

    SmartWool, a company that sells hiking and outdoor clothing made from merino wool, knows its customers and fans like the outdoors and being on the go. It made sense, then, for the brand to focus on mobile social outreach — and it has seen promising results. “We felt mobile was critical,” said Molly Cuffe, senior […]

  • Product Manager David Baser on Facebook's Attribution Roadmap

    Facebook is already an important player in the attribution space, partly by virtue of its ability to do multi-device impression analysis, linking ads served on mobile and desktop to conversions that happen off-site and increasingly, offline. It has no need for cookies, the stock-in-trade of most attribution platforms, since all impressions tie back to Facebook’s […]

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  • Reaction: Ad Implications For Facebook's Graph Search

    It’s been less than 24 hours since Facebook announced its foray into search – known as Graph Search. Though Facebook has initially focused on positioning the product for the consumer, AdExchanger reached out to a selection of executives in the ad ecosystem and asked their thoughts on the implications for advertisers. Click below or scroll […]

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  • Facebook Graph Search: The Picture for Advertisers

    With the Beta launch of Graph Search today, Facebook aims to let users search through all their friends’ data in one place — rather than having to hop from profile to profile, page to page. CEO Mark Zuckerberg describes the initiative as a third pillar alongside its other core social products, Newsfeed and Timeline. “Graph […]

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  • Moontoast Raises Series B For Rich Social Ads

    Moontoast has snagged a $5 million Series B round to support its social advertising product, which aims to remove barriers to engagement on Facebook with richer interaction capabilities. The three-year-old company, based in Nashville and Boston, will use the money to further develop Moontoast’s Social Activation Engine, and to hire up in biz dev, sales […]

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  • Is Ad Avoidance Inevitable?

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Rob Leathern, CEO of social advertising platform Optim.al.  Like many in our industry, I have a love/hate relationship with advertising. Even though I’m an ad technology entrepreneur, I actively […]

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