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»Facebook PMD

Social Consolidation Accelerates To Challenge Traditional DSPs

As consumers increase time spent on social channels, the data on those platforms is becoming increasingly valuable to advertisers. In its 2014 year-end report, Pew Research found that 52% of adults in the US use two or more social media sites, up from 42% in 2013. And though user growth on the leading social platform,... Continue reading »

by Liz Rowley // May 18th, 2015 //
»
In The New Wave Of Social Marketing M&A, Facebook PMDs Call The Shots

The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation, Facebook Strategic Preferred Marketing Developers (PMD) are buying each other. Search and social software company Kenshoo this week moved in on Adquant, a social ads platform specializing in mobile apps... Continue reading »

by Kelly Liyakasa // September 19th, 2014 //
»
 

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