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»Facebook Marketing Partner

Sensing A Theme: Google Might Reopen YouTube, Meta Concedes To Criteo Over Competition Concerns

The platforms taketh away – but sometimes regulators can giveth back. Google is seriously flirting with the idea of reopening YouTube inventory to third-party ad tech platforms in a bid to appease European regulators and avoid a potential $18 billion fine. And, on Thursday, Criteo won its case, filed in 2019, against Meta over being booted… Continue reading »
by Allison Schiff // June 17th, 2022 //
»
Konstantinos Papamiltiadis (KP), Facebook’s VP of platform partnerships
Facebook Homes In On Messaging At Its F8 Developers Conference

If there’s one word to remember from Facebook’s virtual developers conference on Wednesday, it’s “messaging.” Facebook made a flurry of announcements about new business messaging tools for developers, which Konstantinos Papamiltiadis, Facebook’s VP of platform partnerships, called “a key focus area.” Mark Zuckerberg said much the same during Facebook’s most recent earnings call in April,… Continue reading »
by Allison Schiff // June 3rd, 2021 //
»
How to Achieve Personalization at Scale on Facebook’s Platforms

This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp – every month.[1] In this age of platform-based interactions, Facebook ad campaigns and customer service features are no longer a “nice-to-have,” they have become a necessary touchpoint to build customer… Continue reading »
by AdExchanger Content Studio // October 16th, 2019 //
»
Facebook Evolves Its Partner Program, Welcomes Indie Consultants And Agencies Into The Fold

Facebook’s Marketing Partner (FMP) program is getting a bit of a facelift with the addition of new badge categories and tools to help with measurement and creative. Hundreds of tech companies, agencies and consultants jammed into the Hammerstein Ballroom in New York City on Wednesday to get the skinny at Facebook’s sixth global marketing partner… Continue reading »
by Allison Schiff // October 10th, 2018 //
»
Branch On Acquisition Of TUNE’s Attribution Biz: “You Can’t Have Measurement Without Fixing The User Experience”

For the last four years, mobile measurement company TUNE has been “fighting with one hand tied behind its back,” said Alex Austin, CEO and co-founder of California-based deep-linking outfit Branch. In 2014, TUNE lost its Facebook marketing partner badge for allegedly retaining user data for too long. “But we’re giving TUNE both its arms back… Continue reading »
by Allison Schiff // September 10th, 2018 //
»
Branch Snags Facebook Mobile Measurement Badge, Releases Paid Attribution Tech

Deep-link startup Branch earned its Facebook mobile marketing partner (MMP) stripes on Wednesday and launched an attribution tool for paid media called Universal Ads. Branch is the first MMP added to Facebook’s marketing partner program since around 2013. When the company launched in 2014, it focused on deep-linking across owned-and-operated content – for example, tracking clicks… Continue reading »
by Allison Schiff // February 14th, 2018 //
»
Ecommerce Juggernaut TechStyle Tries On Facebook Ad Automation For Size

Creating Facebook ads manually was wearing thin for TechStyle, the parent company of members-only fashion ecommerce sites ShoeDazzle, JustFab, FabKids and Fabletics. When a brand spends nearly $90 million a year on digital marketing, automation is the key to sanity. “Elegant, hard-working, effective advertising at scale is exciting – but the idea of doing that manually… Continue reading »
by Allison Schiff // May 22nd, 2017 //
»
 

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