The European Commission just left Meta a lump of coal in its stocking. On Monday, European regulators charged Meta with antitrust violations for “distorting competition in the markets for online classified ads,” including through unfair access to advertising data pulled from its competitors. Specifically, the commission issued what’s known as a “statement of objections,” which […]
Another shoe has dropped. On Tuesday, the European Commission, which is the main executive body of the EU, opened a formal investigation into whether Google unfairly advantages its own ad tech services. The Commission, which was rumored late last week to be on the verge of launching an official probe, will focus on display advertising, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Automating Influence Influencer marketing is going programmatic. As marketers work with more micro-influencers, social accounts with smaller followings but specific interests, they need technology to scale. Scores of influencer platforms that promise to do just that have popped up in recent years, as marketers […]
