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»Epicurious

Epicurious Rebuilds App To Sprinkle In Native Ads, Video

Epicurious completely rebuilt its app for Thanksgiving, incorporating best practices for designing content and ads for mobile. The first version of Epicurious’ app, launched back in 2009, didn’t show ads. Later, they were tacked on. With the relaunch, Epicurious thought about how content and ads would work together from the start. “We wanted to created... Continue reading »
by Sarah Sluis // November 1st, 2016 //
»
Site Redesigns Feed Native Opportunities

The IAB’s native advertising working group is building out recommendations that specifically address the promulgation of feeds. The group, which developed the OpenRTB 2.3 native formats, is narrowing recommendations into three categories: social feeds, news feeds and product feeds. Its focus on feeds indicates an ongoing trend in which traditional website layout, which has tended... Continue reading »
by James Hercher // July 1st, 2015 //
»
Epicurious Looks To Keep It Simple On The Apple Watch

Utility, clarity and simplicity are the three main ingredients in the new Epicurious Smart Timer app for the Apple Watch, announced Monday.  Apple is scheduled to release the Apple Watch on April 24. The Epicurious Smart Timer was designed to be paired with the Condé Nast-owned food site’s existing iOS app. Users can activate the... Continue reading »
by Allison Schiff // April 20th, 2015 //
»
Programmatic May Spark An Evolution In Publisher-Client Relationships

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of digital at Bon Appétit & Epicurious, The Food Innovation Group Editorial brands have an emotional relationship with their audiences. Advertisers work with editorial brands to get the halo effect of... Continue reading »
by AdExchanger // April 10th, 2015 //
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