Engine Group

The EMX exchange, operated by the agency holding company Engine, is offering buyers the ability to transact on its exchange with a flat, transparent buy-side fee. The sliding scale model will allow clients, agencies and DSPs to pay more or less depending on volume commitments. So a buyer may decide to spend more on the […]

As the traditional holding company model declines, new models are rising as competition. While the “big six” – WPP, Publicis Groupe, IPG, Dentsu Aegis, Havas and Omnicom – still rule, legacy structures and poor financial performance are causing their dominance to wane. In March, WPP lost $2.6 billion from its market cap. Omnicom has been […]