e.l.f. beauty

E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms.

Customer retention is a beautiful thing. But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta Chopra, chief digital officer at cosmetics brand e.l.f., which has been working with customer data platform ActionIQ since 2020.

If TikTok is still proving its value as a marketing platform, despite skyrocketing popularity among Gen Z, it got a huge boost in October when the cosmetics company e.l.f. ran a sponsored hashtag challenge, #eyeslipsface, that amassed 1.6 billion views in just over a week. Two factors led to e.l.f’s success on TikTok: showing up […]