Everyone wants to capitalize on the customer data platform craze – even B2B players like Dun & Bradstreet. The commercial database provider announced its plan Thursday to acquire Lattice Engines, a lead gen software and predictive email marketing platform for sales orgs that entered the CDP category a few years ago along with scores of other […]
Dun & Bradstreet has come a long since it developed one of the first credit reporting systems in the mid-19th century; And has even come a long way in the past half-decade, when it shifted to data-driven online media. And somebody’s buying what D&B’s selling. The company was acquired earlier this month for $5.38 billion […]
Microsoft, which spent $26 billion on LinkedIn, isn’t the only company betting big on B2B data. Business database Dun & Bradstreet (D&B) also placed wagers over the past year by striking 16 strategic deals with publishers, agency trading desks and vendors like LiveRamp, Xaxis and Adobe. Despite being known for its commercial credit listings and […]
