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»Direct Marketing Association

How Sharks Crunch Data: Daymond John Keeps Swimming

As Daymond John approached the hotel valet, a kid – who recognized John as one of the sharks on the ABC series "Shark Tank" – asked for help becoming a rap star. John demurred. “I can’t do that,” he said. “I make T-shirts for a living.” And then the valet pulled up with the kid’s... Continue reading »
by Ryan Joe // June 11th, 2015 //
»
FTC To Congress: Regulate Marketing Data Providers

The Federal Trade Commission (FTC) welcomed direct marketers and data companies back from the holiday weekend with a 100-plus page report (called "Data Brokers: A Call for Transparency and Accountability") and a recommendation that Congress enact legislation to ensure industry transparency and customer control over how their data is used. The report singled out nine... Continue reading »
by Kelly Liyakasa // May 27th, 2014 //
»

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