Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spirit Of Competition This summer, the EU is is expected to rule against Google in the most important of three antitrust cases levelled at the US tech giant by Margrethe Vestager, the EU’s top antitrust regulator, Reuters reports. Its aim is to stop Google’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Push Snap is testing a commerce feature allowing users to swipe on publishers’ Discover channels to buy products in the app’s Snap Store. Snapchat is looking for publisher monetization angles as news media companies split with Facebook, Digiday reports. The app recently began […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open For Business The IAB Tech Lab made its Open Measurement SDK generally available Tuesday after a seven-month beta. App publishers are embracing it with open arms. To meet all buyers, apps previously needed as many SDK integrations as there were viewability vendors – […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sunny Skies More than $46 billion, or roughly 83% of all digital display dollars, will be transacted programmatically this year. That’s up $10 billion from last year, according to eMarketer’s latest programmatic ad spend forecast. Private deals, including private marketplaces and programmatic direct, will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Down With MRC? AppNexus lost its MRC accreditation and will not pursue reaccreditation for its DSP services. The company will separately look to reaccredit its publisher ad server business but is dropping its buy-side certification because of the cost and because it duplicates […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Reign Disney may ditch Comcast-owned FreeWheel as its video ad tech provider in favor of Google, reports Mike Shields of Business Insider. If Disney were to pick Google, it’d be a blow to Comcast and a huge step for Google in its pursuit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Survey Says… As more witnesses take the stand in the Department of Justice’s challenge to the $85 billion merger of AT&T and Time Warner, the telco’s legal strategy is coming into focus. The DOJ case rests in part of a pair of surveys, one […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pub Crawl CBSi, ESPN, Meredith, Fox News and NBCUniversal committed $2.2 million to support TrustX, a nonprofit subsidiary of the publisher trade group Digital Content Next. Read the release. The TrustX platform is a collective private marketplace, with exchange technology licensed from Iponweb and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Proof Of Permission Facebook is launching tools to police marketers’ use of CRM data on its platform. One tool requires marketers to certify all email addresses used for targeting on Facebook were rightfully obtained, and the other will prevent marketers from sharing Custom Audiences […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘At Any Cost’ Cost Facebook is reeling from internal backlash after a 2016 internal post written by VP Andrew “Boz” Bosworth was published Friday by BuzzFeed. The post preaches the platform’s mission to “grow at any cost” and cites some of the ugly […]
