Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will leave companies such as Amazon and Cisco looking for a new social media management company. (Read AdExchanger’s June 2013 interview with Google’s Neal Mohan about the integration.) Adweek’s Garett Sloane […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rumor: Dunnhumby Buying Sociomantic Business Insider’s Nicholas Carlson says that retargeter/DSP/(acronym here) Sociomantic is being acquired by Dunnhumby, a subsidiary of British retailer Tesco, for $175 million-$200 million – though Carlson says the deal isn’t finalized. Read more. If true, this could be about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Testing Cross Channel Google is testing a new cross-device targeting option with advertisers geared to brand sites with more than 100,000 visitors, AdAge reports. Google drops a tag on the brand’s site which can then be matched across devices. “We’re always running experiments with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Ads The IAB is seeking comment on an update of its “Digital Video In-Stream Ad Metric Definitions.” New metrics include “Ad expand/collapse” and the ever-popular “Skip,” which “describes when a user intentionally skips a linear video ad by clicking a button or other […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Performance IPO Is it another programmatic IPO? Performance marketing company Matomy has decided it’s ready for an initial public offering and will seek to raise $100 million on the London Stock Exchange, according to the FT. The Israel-based company “generated revenues of $194m in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Instagram’s Agency Deal Omnicom plans to spend up to $100 million on Instagram, according to Ad Age, in a new deal confirmed by Facebook and the agency holding company. With this new deal, Omnicom agencies will have the ability to create ads on the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Units Time Magazine is giving its site a facelift after Time Inc. spins out from its parent company, Time Warner. Time tells Re/code’s Peter Kafka that traffic has more than doubled and “video streams are up 860 percent in the last year, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Video iAds Apple will begin selling interstitial video iAds later this year, reported Ad Age. The video ads will play automatically within iPhone and iPad apps, according to Ad Age’s Tim Peterson, who cited unnamed sources. “The in-app video ads may be a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Easy Fraud Fraud is a problem, but just how easy is it for someone to set up a site, load it up with inventory and then rake in the ad revenue? Digiday’s Jack Marshall did the legwork to find out and reported his findings. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Preeeemium Guardian Media Group CEO Andrew Miller is crowing about his company’s latest results as display ads take center stage. The company is apparently about to report its biggest rise in revenue since the financial crisis in the late 00s. Miller tells the FT, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Acquisition Over the weekend, Ryan Lawler said in TechCrunch that, according to his sources, Comcast will buy video platform Freewheel for $320 million. Lawler explains, “Comcast, of course, is interested in owning the technology for its own video ad platform. That said, FreeWheel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ads Continue Growing Online video ads on long-form content grew by 86% in the fourth quarter, according to FreeWheel. According to co-CEO Doug Knopper, there are currently nine ads per long-form video, which isn’t very much compared to TV’s 20 ads. Read more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Expansion Twitter is adding promoted accounts to search results as the company seeks new revenue streams. Although mobile is a huge part of Twitter’s strategy, its fourth-quarter earnings were disappointing. The new advertising option is data-driven. “We automatically select relevant search queries for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Takeover Target An article in Bloomberg explores the possibilities that ad tech firm Conversant (was ValueClick Media) may be an attractive takeover target. Bloomberg’s Laura Lorenzetti paraphrases Wedbush analyst Shyam Patil, who says, “Conversant could struggle to find a buyer for the whole business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Exchange Google says it’s offering a helping hand to local publishers who may not have the ability to take on programmatic alone. A new private exchange has launched in a deal with the Local Media Consortium, which comprises more than 800 newspapers and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Report: Oracle Adds BlueKai Business Insider reports that BlueKai may be getting acquired by Oracle for $400 million. BI’s Nicholas Carlson and Julie Bort write, “Marketing tech is shaping up to be the next big trend in enterprise tech spending and Oracle CEO Larry […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Marketing Nest Twitter is rolling all of its advertising products into one big bundle called the Twitter Marketing Platform Program. It will include all of Twitter’s API, measurement and targeting partners. The blog post has some quotes from companies that have found success […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Do Not Track Mobile In the world of smartphone tracking there are multiple ways for an advertiser to find a consumer. Privacy advocates in Washington are developing a solution that will allow consumers to completely opt out of all tracking methods by entering their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads, Apple And Amazon In Ad Age, Kate Kaye looks at how Amazon and Apple are faring with Madison Avenue when it comes to advertising sales. Kaye finds challenges and writes, “Apple’s and Amazon’s arrogance in mobile and e-commerce, respectively, is earned. But neither […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo And Contextual Re/code’s Kara Swisher says she has the inside scoop on CEO Marissa Mayer’s plans for Yahoo, which Swisher intimates may not include Right Media Exchange. Instead, among other initiatives, Mayer may pursue something called contextual search. Swisher explains what that means: […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Let Them Buy Video Microsoft has provided a “cross-screen” video upfront deal, of sorts, to Starcom MediaVest Group and its clients. According to a release, the deal provides “access across the video opportunities afforded by Microsoft properties such as Xbox, Skype and Ads in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ned Brody Speaks On Yahoo Ad Age’s Tim Peterson gets Yahoo’s Ned Brody to talk ads in a Q&A on Ad Age. About the ups and downs of display results at his company, he says, “I believe a third of the company is new, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Exchanges Native advertising appears to be a success, but making it scale is a problem some companies are now trying to solve. Native advertising exchanges are popping up and the last one, as AdWeek’s Mike Shields reported, is Bidtellect. The company is run […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Distinctive Guardian The Guardian is a digital audience powerhouse, reaching 90 million monthly uniques. In an interview with Media Briefing, Guardian Media Group CEO Andrew Miller says programmatic advertising is integral to monetizing that huge audience. Reporter Jasper Jackson writes of Miller, “He […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Extreme Reach Closes Deal After months of anticipation, Extreme Reach on Monday closed its $485 million acquisition of its former competitor, Digital Generation’s (DG) TV advertising business. Read the press release. DG, for its part, rebranded as Sizmek after jettisoning this line of business. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tapping Bankers Not to be outdone by the plans of competitor Rubicon Project, sell-side platform PubMatic is now taking its IPO aspirations to the next step, says The Wall Street Journal. The WSJ’s Telis Demos writes, “The company is working with Credit Suisse Group […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Growth Sell-side platform PubMatic raised $13 million, according to Re/code, to aid its expansion internationally and to improve its platform. Although PubMatic’s valuation remains a mystery, the company has raised $76 million to date. “The globalization of real-time bidding has taken place,” said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Limitations The openness of the online advertising industry has allowed in sites of all types, and as Randall Rothenberg points out in an article for Business Insider, this could threaten the whole system. The solution, according to Rothenberg, is to have strict guidelines […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Satya Nadella, Ad Man? The question is irresistible: What does Satya Nadella’s CEO appointment auger for Microsoft’s advertising business? One of his many promotions was to corporate VP of the the search, portal and advertising platform group, so he has some fluency in digital […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Beats TV In Australia, IPG Mediabrands says that TV spend will be overwhelmed by digital ad spend in 2014. The Australian Financial Review observes the details: “IPG Mediabrands has forecast an ‘explosion’ in mobile advertising over the next five years. ‘There is a […]
