digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vide-0% Visible Measures is now offering what it calls “the first 100% fraud-free video solution.” The selling point is raising eyebrows among a competitive set where incremental fraud is a fact of life. DataXu and TubeMogul, for example, offer fraud-free guarantees in the form […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pindustry Focus Pinterest has reversed a decision from late last year, when it suspended sales support and consultation to brands outside its core retail and CPG verticals. Jack Marshall of The Wall Street Journal reports Pinterest is “now in the early stages of verticalizing […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snappy Retort Snapchat kicked off ecommerce ads last week, with Target and Lancôme running formats where users are shown a 10-second call-to-action spot, after which they can either swipe up for more product info or down to go straight to a mobile shopping page. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Biz Booming For WPP WPP’s GroupM media arm won $854 million in net new business in Q1 (earnings release), nearly double its new billings during the same quarter last year. Some of the costs are attributable to the Q4 acquisition of Essence, a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Unaimed Arrows Never Miss It’s early days for addressable TV, but there are already complications beyond the technical difficulty and inefficiency involved in matching digital or personal data to a live viewer. TV wants digital’s microtargeting capabilities, but “just enough to minimize waste, [and] […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lean Machine You can’t slash your way to growth. Procter & Gamble, which made huge cuts to its marketing budgets to improve profits this year, now plans to invest more in advertising, management said on the company’s Q1 earnings call. The plan is to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cable Boxers The FCC’s effort to unlock the TV set-top box market got quick results. (Comcast almost immediately released a non-OTT service.) But the ANA is pushing back hard, reports Ana Radelat at Ad Age. For TV buyers, “A fair marketplace exists in which […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mountains And Molehills YouTube remains the only digital platform stealing significant TV budgets, but its budgets are still just an insignificant fraction of overall TV, Mike Shields writes for The Wall Street Journal. Advertisers are wary of digital video prices (YouTube CPMs run between […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad-Block Ripples A report from Oriel, a publisher ad-block solutions firm, found ad blocking can impact a wider swath of the Internet than commonly suspected. The report says Ryanair and British Airways may lose customers because the terms and conditions box can be blocked, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RMX Buys Yahoo? Former Yahoo execs Bill Wise and Ross Levinsohn have joined forces with two equity firms – Bain Capital and Vista Equity Partners – to submit a bid for Yahoo, Kara Swisher reports. Once upon a time, Wise came to Yahoo through […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sum Of Its Parts As of Monday, the deadline for would-be Yahoo acquirers, Verizon stands out from the pack of suitors, according to anonymous sources at The Wall Street Journal. Meanwhile Comcast and Alphabet have withdrawn. Yahoo may be uniquely valuable to Verizon, as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Boots On The Ground “The sooner we as an industry admit that Facebook and Google and Apple and Snapchat are running the tables on media innovation — mobile and video innovation — the sooner we’ll do something about it,” writes Cory Bergman, who runs […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Currency Conversion NBCU is the latest TV network to offer “guarantees” based on data gathered outside traditional Nielsen ratings for the 2016-17 upfront market. The network will use its Audience Targeting Platform to layer advertisers’ first-party data with NBCU viewership data and third-party research […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Please Mr. Regulator US advertisers are asking the FCC to ease up on the privacy gas pedal. Their key trade org, the ANA, wants more time to evaluate a rule from the agency requiring ISPs to get the OK from customers before sharing personal […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Bots Are Here At its F8 Conference on Tuesday, Facebook said it would let developers create chatbots for Messenger. The resurgence of bots, according to Mike Isaac of The New York Times, comes from consumer wariness downloading individual apps from different companies. But, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Adviser For Hire DigitasLBi Chief Media Officer Baba Shetty will leave his role to start his own research and advisory firm, Invisible Science. The company will be a subscription-based membership service that helps clients sift through the more than 3,500 vendors in today’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eek-osystem John Geraci, former director of new digital products at The New York Times, recalls his time at the newspaper as a “resounding failure,” though not “a complete failure.” In a Harvard Business Review article, Geraci credits the Times for bringing in “entrepreneurial employees” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Network Chinese ecommerce giant Global Egrow is using Facebook to falsely advertise women’s clothing across a portfolio of fake brand pages, reports BuzzFeed. The companies repurpose influencer and other brands’ social pictures, offer rock-bottom prices and then send poorly made knockoffs. The deception […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inside Job In light of the transparency debate, advertisers are vying to regain control of their agency relationships by bringing programmatic capabilities in-house. The “inside-out” model embraced by Walmart and others has brands incorporating programmatic stack components – or even full-on trading desks. But […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get Creative Media giants like Verizon and Comcast have been planting flags across the digital ecosystem (in the form of huge investments in Business Insider, Vox, BuzzFeed, Vice, etc.), and the “strategic” aspects of those strategic investments are starting to emerge. Comcast-owned NBC and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic ROI P&G is seeing “three to five times greater ROI through programmatic buying than we are through traditional environments,” said Scott Franzer, an associate director with Omnicom, which now holds the media account for the world’s spendiest advertiser. The company has heavily ramped […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Some Assembly Required AOL CEO Tim Armstrong is setting ambitious goals for the company, like reaching 2 billion users and generating up to $20 billion in revenue by 2020. Considering AOL currently has 700 million users and saw $2.7 billion in revenue last year, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Heads Up Accuen CEO Megan Pagliuca predicts that as the industry moves toward direct programmatic buys, header bidding will lead the way. Ad networks provided mass reach that made programmatic easy to scale, but obfuscated the supply chain and pegged programmatic as a line […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Bloat The ad-blocking trend is often laid at the doorstep of publishers and their ad tech partners, but there’s plenty of blame to go around. The Wall Street Journal examines the role of agencies and brands in perpetuating the enormous file sizes that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad World Tectonics “We’re not in the advertising business anymore,” said Sir Martin Sorrell late last week at the Guardian Changing Media Summit. Sorrell describes a two-pronged change for the industry: The first is a reliance on a much wider mix of services (particularly […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Happens In Vegas Las Vegas executed a tourism campaign on Pandora that highlights the usefulness of location tracking in measuring ad effectiveness. The city targeted listeners in nearby markets (Chicago, LA, San Francisco, Dallas, etc.) listening to music produced by Vegas house DJs. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revving Down “While digital ad revenues continue to grow for Facebook and Google, they will fall considerably for Yahoo this year,” according to eMarketer’s new spending forecast. Yahoo is expected to see double-digit percentage drops for both social and display revenues. Mobile, the company’s […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Onward And Upward FTC Commissioner Julie Brill, who’s held her post since 2010, will resign at the end of the month and move to a private practice gig. On April 1 she’ll join the law firm Hogan Lovells as a partner and co-director of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sharing Is Caring Verizon made its Precision Marketing Insights (PMI) data set available to AOL, giving the digital company’s customers access to cellular data linking locations visited by the same person. PMI data will be ingested into the AOL platform team’s existing algorithms to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Things To comScore Not to call it a divorce from Nielsen, but Viacom, one of Nielsen’s most vocal critics in the broadcast community, has signed a multiyear partnership with comScore. ComScore claims its strength in digital will bolster Viacom’s portfolio and visibility into consumer […]