digital advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Eyes On You See that billboard? It sees you, too. Clear Channel and Rubicon Project launched a programmatic buying solution for out-of-home (OOH) inventory. Read the release. Clear Channel will make inventory available on 1,000 digital billboards through Rubicon’s private marketplace in 25 of its […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cord Cutter’s Delight More ad space is opening up on over-the-top (OTT) TV, and advertisers are buying in. According to Pivotal Research, OTT viewership spiked 62% over the past year to account for 8.1% of all US adults ages 18-49. And ad volume is rising dramatically. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Selling Up The New York Times’ in-house content agency, T Brand Studio, is “moving deeper into more agency-like services, creating ad campaigns that may show up outside the Times’ own properties or offering consulting and research services,” writes Jack Marshall at The Wall Street Journal. Sebastien […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Target’s Targeted Supply Target is putting together programmatic campaigns for brands it carries in-store by leveraging its in-house DMP in combination with DSP partners. It’s retail “audience extension” of the sort Amazon and Walmart have also dabbled in. According to Brent Rosso, VP of digital media […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s About Trust Facebook’s measurement errors caused little direct damage, but some are wondering about the veracity of more crucial measures, Tim Peterson reports for Marketing Land. Take, for instance, Facebook’s store visits metric. “It’s a metric that [digital agency] Blitz considers when recommending large Facebook […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verizon Hangs On At a Business Insider conference on Monday, AOL CEO Tim Armstrong said he is “cautiously optimistic” that Verizon’s Yahoo acquisition will go through (although at a discount of up to $1 billion off the deal’s $4.8 billion price tag, per earlier reports). And […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get In The Game Nike has historically distributed through retail channels, but by 2020 it hopes to double its $8 billion direct-to-consumer business, relying heavily on digital channels. “As shopping shifts online, Nike is moving to lessen its reliance on retailers,” writes The Wall Street Journal. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Jumps To Server-Side Header Amazon has quietly ironed another badge onto its ad tech sash. While Amazon has had a header bidding solution for a few years, Ad Age’s George Slefo reveals that the company is moving it server-side. “Ad requests will be handled on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Under The Influence Influencer targeting firm ROI Influencer Media debuted a partnership with some leading exchanges – DoubleClick, Rubicon, OpenX and PubMatic – to allow native “influencer inventory” to be included in a programmatic buy. Adweek notes social personalities have right of refusal on advertisers. More. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Small Victories Ad blocking in Germany has declined roughly 2% since Q3 2015, according to one national digital media trade group. Ad-blocking trends always seem to start in Germany, so it could be a harbinger for other markets. Jack Marshall of The Wall Street Journal explores […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quality Control Forget about what constitutes a video view – the real question is how to value it. Moat hopes to add some clarity with its Video Score, which assesses the quality of video views across platforms by considering factors like sound, screen and view time. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Breit-banned Conservative media publisher Breitbart was booted from the AppNexus exchange on Tuesday for falling afoul of its hate speech rules. After taking a hard look at the site, notorious for its use of offensive language, AppNexus decided it was in breach of company policy against […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting The Ramp LiveRamp’s acquisitions of Arbor and Circulate got the stamp of approval from Dan Salmon, media and internet analyst at BMO Capital Markets. In a previous investor report, Salmon highlighted those two startups for pursuing LiveRamp’s business, so he applauds Acxiom for “keeping the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Every Move Location-based targeting is moving up – and inside. Both Apple and Google have introduced “location-aware” Bluetooth technologies for their devices, allowing hospitals, museums, retailers and more to offer personalized, on-location services. And among VCs, beacon tech and location-tracking services remain a hot commodity. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out With The Old AOL will lay of 5% of its staff, or 500 employees, while doubling down on mobile, video and data. Most of the cuts will come on the corporate side and the company plans to rehire based on new expertise, CEO Tim Armstrong […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Streaming Play Downloading apps is such a pain. Developer Glu Mobile Inc. wants to create games that users can stream, Bloomberg reports. Rather than sifting through the app store, users can access streams via links on mobile web, text, email or social. Glu Mobile hopes streaming […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GeoSnap Snapchat will refine its location-based targeting and geofilters with Foursquare data. The location analytics provider (this ain’t your grandfather’s Foursquare) will power Snapchat geofilters with data about where ads were served, the company wrote in a Medium post. Snapchat had location targeting for geofilters before, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Media Bauer Media Group will launch a digital offshoot of Empire magazine in the US. Bauer has grown profitable by reviving European print magazines through its digital subsidiary, Bauer Xcel Media. Because Bauer is launching these properties for the first time not only on digital […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Balancing Act Google wants an ad-supported internet that doesn’t drive people crazy. Back in September it helped launch the Coalition for Better Ads with major platforms and publishers, and it decided not to build an ad blocker into Chrome – in contrast to browsers Opera […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reporting For Duty The Trade Desk reported earnings for the first time yesterday, showing an 84% year-over-year increase in revenue this quarter with $53 million. It’s a good number, but percentage growth is a figure that will naturally decline and which doesn’t overawe Wall St. “They’ve […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trumped On a day when many in the primarily blue-state ad sector found themselves reeling over Donald Trump’s presidential upset, the ANA detailed what it sees as the upside. Its blog post declared a Republican win could alleviate the sector’s tax burden, remake the Supreme Court […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Spencer Diaries The Information gives the profile treatment to Google’s Scott Spencer, the ad tech “godfather” who helped build DoubleClick Ad Exchange and now runs “sustainable advertising” at Google. Spencer’s job entails setting ad-blocking policy and advocating for improved user experience in mobile. There’s a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Repping Apple’s Ads Apple has struck a deal with NBCU to handle ad sales on Apple News, Mike Shields reports for The Wall Street Journal. It’s the first time Apple has relinquished control of its news inventory. Publishers can still sell ads alongside their own content, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OTT Tales Watch out TV, Facebook is coming for your ad dollars. Next week, the platform will begin delivering ads via over-the-top (OTT) TV providers Apple and Roku. The ads will run on A+E and Tubi TV networks, Recode reports. The project will be powered by […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merkle Diversifies Merkle acquired Axis41, a Salt Lake City-based digital agency focused on web and app design and customer experience. Axis41’s special partnership with Adobe’s Experience Manager was a main driver of the deal. (Dentsu-owned Merkle is a big Adobe shop with expertise in Adobe’s campaign […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Agency Wins Media Biz In a surprise win that speaks to the rising importance of data-driven ad buying, Merkle has snatched Time Warner’s $250 million media account away from Omnicom Group. “For Time Warner, it was part of a larger effort to make better use […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now Kiss! Criteo and SteelHouse have dismissed their respective lawsuits. To recap: Criteo sued SteelHouse alleging click fraud, then SteelHouse countersued claiming Criteo’s accusations cost it more than 25 customers. After all that Sturm und Drang, the companies said in a release that they “provide different […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nielsen Nixes November Data Nielsen retracted its November 2016 Cable Estimate following a series of reports detailing sizable viewership losses for ESPN of 621,000 cable subscribers – which would be the biggest drop in the network’s history. Nielsen is now undergoing a “thorough analysis to determine […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Above The Law ProPublica’s Julia Angwin called foul on a Facebook targeting feature that lets marketers exclude audiences by race. By using Facebook’s “ethnic affinities” segments – including African-American, Asian-American and Hispanic groups – a real estate marketer could prevent certain groups from seeing ads, a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing The Merger Is the pending AT&T-Time Warner merger an addressable TV play? The companies’ CEOs told investors the combined entity will leverage troves of consumer data for marketers, The New York Times reports. According to Simulmedia CEO Dave Morgan, more data in the addressable ecosystem […]