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»davis elen

Programmatic Gets Local For LA Agency Davis Elen

You walk into a Honda dealership, and a Toyota ad pops up on your cell phone. The future of programmatic is destined to get more mobile and more local as ad exchanges and agencies team up on innovations that will target consumers more specifically, even when they’re on the move. Christina Lee, a senior digital… Continue reading »

by Don Willmott // March 25th, 2014 //
»
 

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