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»David Petersen

Sense Networks' Petersen: Geo-Targeting Is Targeting That's Too Late

Sense Networks is trying to position itself as "the big data" company of mobile. But with all the worries about privacy on what consumers regard as their most personal device, the company believes it can rely on anonymous data - such as the kind contained in apps that users opt in to - as a... Continue reading »
by David Kaplan // August 16th, 2012 //
»

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