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»Data Optimization

Urban Outfitters Is Dressed For Mobile Success

Urban Outfitters' target customers might be married to their phones – but it’s more of an open relationship than one might think. “The attention deficit disorder in the population we’re trying to serve is the highest of any business I’ve worked at,” said Jim Davis, the apparel retailer's director of CRM and interactive marketing. “The question... Continue reading »
by Allison Schiff // December 15th, 2014 //
»
Adobe Ad Solutions VP David Karnstedt Talks Social CRM Future

After two weeks of intense M&A in social CRM (see AdExchanger stories on Oracle/Vitrue and Salesforce/Buddy), it's helpful to keep in mind that Adobe is still arguably the only enterprise software company to bring social CRM, analytics, and search-plus-display optimization under one roof. Efficient Frontier - acquired six months ago - is a key piece... Continue reading »
by Zach Rodgers // June 11th, 2012 //
»
Aggregate Knowledge CEO Paul Martino On Big Data, DSPs and New Funds

Aggregate Knowledge announced today that it raised $9 million in a round led by OVP Venture Partners and with additional participation from Kleiner Perkins Caufield and Byers, DAG Ventures, and its original existing angels. See the release. AdExchanger.com asked Martino about Aggregate Knowledge business and the funding environment for ad technology today. AdExchanger.com: In the... Continue reading »
by AdExchanger // January 6th, 2010 //
»

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