Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
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Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net?
In today’s newsletter: Publishers fear they’ll be excluded from The Trade Desk’s “premium internet”; buyers weigh in on Netflix’s plans to offer an ad server; and PayPal launches an ad network and data brokerage.
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You Can Accuse Oracle Of A Lot Of Things, But Having Detailed Profiles On ‘5 Billion’ People Isn’t One Of Them
Oracle is big. Huge. But, the fact is, Oracle Data Cloud (what is now Oracle Advertising) doesn’t have and has never had 5 billion people in its ID Graph, regardless of Larry Ellison’s flair for the dramatic.
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Meet ALC, The Data Broker You Probably Didn’t Know Existed (Yet)
ALC may be one of the biggest first-party data companies you’ve never heard of – but that’s about to change. Founded in 1978 as the American List Counsel, ALC started life as a provider of data services to direct marketers, which back then primarily meant developing customized consumer data files to support postal campaigns. But […]
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Data Brokers Respond To Senate Hearing
Edit 12/20: Experian’s SVP of government affairs and public policy Tony Hadley (who also testified during the hearing) has written in with his observations. In the wake of Sen. Jay Rockefeller’s (D-WV) hearing on the practices of data marketers, AdExchanger reached out to the three data marketing solutions companies he accused of not complying with […]