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»danielle sporkin

OMD Hires Danielle Sporkin To Integrate Linear And Digital Planning

Content is increasingly available across platforms and devices, but most media agencies still take a channel-based approach to planning.  Linear and digital planners not only operate in silos, but the former use demographic data as their source of truth while the latter use behavioral data, creating a divide in both how agencies plan media and... Continue reading »

by Alison Weissbrot // July 31st, 2019 //
»
 

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