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»DanAds

Media Trends For 2022: Consolidation, Commerce And First-Party Data

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and… Continue reading »
by Anthony Vargas // January 3rd, 2022 //
»
Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve.
The Opera Browser’s $80 Million Ad Business Is Adding A Self-Serve Option

Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve. On Wednesday, Opera launched Opera Ad Manager, a self-serve ad platform to buy inventory on Opera News (not to be confused with a publication of the same name about the actual opera) that doesn’t use third-party… Continue reading »
by Allison Schiff // September 23rd, 2021 //
»
Bloomberg Media Adds ‘Boost’ Social Media Ad Formats To Its Toolbox

If brand dollars are increasingly flowing to native social media ads on Instagram, Facebook, Twitter and LinkedIn, why not bring those ad formats to digital media companies? Bloomberg Media just launched Boost, a self-serve tool that allows brands to repurpose existing social media ads for mobile ad slots on Bloomberg. “For a small amount of… Continue reading »
by Sarah Sluis // April 23rd, 2020 //
»
 

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