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»Customer 360 Audiences

Salesforce rolled out a revamped version of its CDP with smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships.
Salesforce Upgrades Its CDP With Better Segmentation And Tighter Integrations

Salesforce rolled out a revamped version of its customer data on platform on Thursday with additional bells and whistles in the form of smarter segmentation, deeper integrations with Tableau and Mulesoft and expanded partnerships for data activation. “We’re fully embracing the CDP category,” said Robin Grochol, SVP of product management for Salesforce Marketing Cloud. That... Continue reading »
by Allison Schiff // May 13th, 2021 //
»
Advertiser Perceptions: Marketing Clouds Dominate The CDP Category, But There’s More To That Story

Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the most recent Advertiser Perceptions report on the CDP market. Clear evidence that the marketing clouds are dominating the CDP category … right? Here are a few grains of salt. For one, when Advertiser Perceptions conducted... Continue reading »
by Allison Schiff // January 21st, 2021 //
»
Salesforce will finally make its customer data platform, Customer 360 Audiences, generally available in October.
Salesforce’s CDP Will Be Ready For Prime Time In October

Salesforce will finally make its customer data platform, Customer 360 Audiences, generally available in October. You’d be forgiven for thinking it was already in market. Salesforce first said it would unveil a CDP in March of last year. The product entered beta in the autumn of 2019 around the time of Salesforce’s Dreamforce conference in... Continue reading »
by Allison Schiff // September 23rd, 2020 //
»
 

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