Facebook has done something big with the relaunch of its Atlas ad server, acquired from Microsoft 16 months ago, but that something has little to do with serving ads. Rather it’s about replacing the beleaguered cookie with a new, more reliable ad-tracking mechanism for the mobile age. The new Atlas – expected to be unveiled […]
Full-service comms agency Hill Holliday has two types of clients – those who have embraced mobile and those who just aren’t really there yet. The split is about 50/50, said Crystal Snee, Hill Holliday’s platform media manager. But for the majority of those clients, regardless of their mobile acumen, cross-screen activations are just starting to bleep […]
Dstillery’s investment in data science dates to 2008, when the company – then known as Media6degrees – first applied big data analysis with a social skew. Since then it has broadened its focus to a wider range of digital media, but has retained its emphasis on the data. The person in charge of those efforts […]
Want to see a marketer rip out her hair? Ask her to begin identifying consumers across devices. It’s not an easy thing to do, but vendors have been building tools to help. When Experian Marketing Services acquired 41st Parameter last October, it also got the latter’s subsidiary, AdTruth. AdTruth’s core product is the AdTruth ID, […]
There are two general methods for targeting consumers as they flit across desktops and devices: match various online log-ins and/or make educated guesses about an identity based on aggregated device characteristics. Many data-focused ad tech companies can do the former; fewer can do the latter as well. MediaMath, through its acquisition Thursday of French cross-device […]
Krux’s co-founders, CEO Tom Chavez and CTO Vivek Vaidya, discuss what the company offers in terms of linking consumers across devices. This is the eighth in AdExchanger’s series on the cross-device question, in which we examine what each DMP can provide in terms of connecting the identities or profiles of consumers across the digital, mobile […]
Data management platform (DMP) Lotame has acquired AdMobius, a company that identifies audiences across devices for ad targeting purposes, AdExchanger has learned. Terms weren’t disclosed for the deal, which comes two weeks after we first reported on talks between the companies. With the purchase, Lotame accelerates its ability to use non-cookie methods to find users […]
Mobile demand-side platform (DSP) Tapad has hired Ben Regensburger, the former president of the DoubleClick ad exchange in EMEA and APAC before its acquisition by Google. Regensburger will serve as president of Tapad Europe. He joins Jim Clark, formerly of Turn, whom Tapad brought on this month to lead media and programmatic ad sales, as well […]
Acxiom CEO Scott Howe discusses what his company offers in terms of linking consumers across devices. This is the final part of an interview series that previously featured John Nardone, CEO of [x+1], Omar Tawakol, CEO of BlueKai, and Bill Demas, CEO of Turn. In terms of cross-device linkage, what do your clients want and […]
Turn CEO Bill Demas discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1] and Omar Tawakol, CEO of BlueKai. On Wednesday we’ll post an interview on this subject with Scott Howe, CEO of Acxiom. In terms of cross-device […]
BlueKai CEO Omar Tawakol discusses what his company offers in terms of linking consumers across devices. This is a continuation of a series that previously featured John Nardone, CEO of [x+1]. On Tuesday we’ll post an interview on this subject with Bill Demas, CEO of Turn, and on Wednesday we’ll post an interview with Scott Howe, […]
At Industry Preview 2014, AdExchanger sat down with four CEOs heading companies that fielded strong data-management platform (DMP) offerings. One area of traditional weakness for DMPs for marketers, as noted by then-Forrester analyst (and current AdExchanger research director) Joanna O’Connell, centered around the ability to drive insights from mobile devices. John Nardone, CEO of [x+1], […]
