Let the data mingling commence! Google is going to start storing Chrome and Google app browsing history alongside an individual’s Google account information, which catalogs what you watch on YouTube and what you search for. The internet giant previously siloed those two types of information, and now that they’re coming together that data could eventually […]
Cardlytics, which helps advertisers like Starbucks activate audience data from bank partners like Bank of America, Citibank and PNC, is working with Drawbridge to assess how cross-device exposures affect online and in-store purchases. Drawbridge is the first cross-device platform to access Cardlytics Measurement, a tool that gauges metrics like average basket size and the view […]
Adobe rolled out the Adobe Marketing Cloud Device Co-op – a cross-device system built around Adobe Analytics and the Audience Manager data management platform – at the Adobe Summit in Las Vegas on Tuesday. AdExchanger first reported on Adobe’s attempt to create the data co-op last July. Adobe hopes to patch a big hole in […]
Intent-targeting platform Qualia has merged with early cross-device shop BlueCava, AdExchanger has learned. The move will marry cross-screen data with purchase signals, which the two companies say will strengthen their collective offering. BlueCava’s technology – and 40 employees – will fold into the larger Qualia brand. BlueCava chairman and CEO Phil Myers will move into […]
For several months, IPG Mediabrands’ ad tech unit Cadreon has been testing Google’s cross-device measurement system, baked into DoubleClick advertiser products as of June. Krish Sailam, senior product manager of mobile for Cadreon, said the trading desk has run a few beta tests with advertisers, and noted conversion uplift has consistently reached the double digits. Cadreon […]
Programmatic email platform LiveIntent has acquired Mojn, a Copenhagen-based data onboarding company, following LiveIntent’s recent acquisition of the European recommendation engine AVARI. Terms were undisclosed. All 12 of Mojn’s employees, a majority of whom are data scientists, will join LiveIntent, said Matt Keiser, LiveIntent’s founder and CEO. The acquisition will support LiveIntent’s international expansion, an […]
Rocket Fuel is speeding up the rollout of its device graph. Starting in Q1, the programmatic platform company will make cross-device targeting the default mode for marketer and agency clients of its self-serve DSP. Those customers include Microsoft, which does its own US digital ad buying in-house. Microsoft’s top B2B marketing exec in the US, […]
If policymakers, academics, privacy researchers and technologists have trouble making sense of the cross-device landscape, what chance does the average consumer have? Even the tech-savvy crowd that gathered in Washington, DC, for the cross-device workshop hosted by the Federal Trade Commission on Monday admitted they don’t always have their finger on the pulse, try as […]
Criteo is prepping a Universal Match product as a serious contender in the cross-device arms race. The company is pooling anonymized data from two-thirds of its 9,300 brand customers in its consumer database. Every brand that participates provides CRM data (not unlike Google’s Customer Match) that would enable them to target specific users cross-platform through […]
Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem is working hard – and working together – to catch up. It’s in this spirit that MarketShare launched Monday a “Consortium for Cross-Device Measurement,” which for now includes Drawbridge, Crosswise, Tapad and […]
