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»CRM matching

LinkedIn (Finally) Rolls Out Retargeting, CRM Matching

LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences. Matched Audiences encompasses site retargeting and account-based and contact targeting, which lets advertisers upload their CRM files to target specific segments or groups of IDs. Customers have two ways to bring first-party data into LinkedIn. First is through a direct... Continue reading »
by Kelly Liyakasa // April 24th, 2017 //
»
Merkle: Facebook CRM Matching Beats All

According to Merkle, Facebook's Custom Audiences program and its related lookalike modeling tools lead the pack when it comes to customer prospecting. Merkle bills itself as a CRM agency, so the company knows a thing or two about database matching online. Paul Steketee, head of paid social and emerging media, said match rates on Facebook... Continue reading »
by Zach Rodgers // November 20th, 2013 //
»
 

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