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»Craig Kostelic

Conde Nast Bringing In Nielsen Catalina Data To Optimize Ad Campaigns

CPG advertisers running on Conde Nast properties will be able to target, optimize and measure campaigns using purchase data from Nielsen Catalina Solutions (NCS) beginning in Q1 next year. The publisher wants to marry its expertise in creative development and sponsored content with an attention to attribution and the bottom line. “If you are not... Continue reading »
by Sarah Sluis // December 12th, 2017 //
»
Can’t We Finally Move Past Click Attribution?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of digital at Bon Appétit & Epicurious, The Food Innovation Group Although many have noted the shortfalls of using click-through rates (CTR), premium publishers still fall victim to the pressure of... Continue reading »
by AdExchanger // June 17th, 2015 //
»
Programmatic May Spark An Evolution In Publisher-Client Relationships

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of digital at Bon Appétit & Epicurious, The Food Innovation Group Editorial brands have an emotional relationship with their audiences. Advertisers work with editorial brands to get the halo effect of... Continue reading »
by AdExchanger // April 10th, 2015 //
»
Condé Nast Aims Chute Ads At 'Creative Fatigue'

A collaboration between Condé Nast and social images aggregator Chute has led the startup to create its first advertising product, designed to use consumers' photos as backgrounds for marketers' messages. Chute Ads will make their first appearance on Condé Nast Traveler's site next month with an as-yet-unidentified marketer. While neither Condé Nast executives nor Chute... Continue reading »
by David Kaplan // May 8th, 2013 //
»
 

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