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»Craig Dempster

Merkle’s Evolution, From Direct To Digital

  Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.  When Merkle launched as a direct and database marketing agency 30 years ago, it had no idea how relevant these skill sets would be to digital marketing in the future. Fast-forward to today, and Merkle’s expertise handling first-party data, building CRM databases and... Continue reading »
by Alison Weissbrot // June 10th, 2020 //
»
Merkle’s Craig Dempster On Becoming Global CEO Amid A Global Crisis

Despite COVID-19, Merkle didn’t think twice about promoting longtime executive Craig Dempster to global CEO last week, sticking to a succession plan two years in the making. “We built a strategy and worked to execute against it,” Dempster said. “We didn’t spend a lot of time debating it.” Dempster, previously president of Merkle in the... Continue reading »
by Alison Weissbrot // April 27th, 2020 //
»
 

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