Convergent TV World

When marketers get too fixated on measuring short-term performance, they miss opportunities to capitalize on TV’s strength as a brand-building channel.

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better – not worse, said Cadent CEO Doug Rozen.

Is brand advertising bad now,?; Prediction markets are targeting college students; and performance TV is a real thing, maybe.

The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones.

“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to the top leaders influencing the video advertising landscape.

Now that the video ecosystem is converging, buying workflows need to match how consumers actually watch content, says Walton Isaacson’s Albert Thompson.

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products. Now, generative AI is complicating the already rather bloody streaming wars.