Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right now are exclusive CTV contracts. In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix. Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly […]
The market is not being kind to digital media companies. The nearly 40% drop in BuzzFeed’s stock price on Monday and the decline of its valuation from $1.5 billion when it went public in December to roughly $300 million now is no doubt causing other digital-native publishers to rethink their IPO plans. But any doom and gloom about the long-term viability of digital publishers in public markets is likely overblown.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How “About” That? The Office of the California Attorney General issued a potentially impactful decision this week. Heads-up, ad tech companies: Inferences made about customers or consumers can be classified as personal information, even when the constituent data pieces aren’t personal or are gathered […]
A new partnership between in-game ad tech company Anzu and NBCUniversal aims to build out the infrastructure for serving in-game ads using programmatic tech by solidifying the connection between brands on the demand side and game developers on the sell side. NBCU will serve as Anzu’s third-party sales partner for the US and UK, combining NBCU’s brand reach with Anzu’s in-game ad inventory.
On Thursday, Comcast announced it’s licensing its first-party data to VideoAmp. New types of inventory have become more widely available, but measurement hasn’t kept up, said Claudio Marcus, VP of strategy at Comcast Advertising. But the goal is still all about optionality. In order to foster innovation, competition and choice, Comcast will be taking on other partners.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ya-Who’s There? Yahoo (which is back, in case you haven’t heard) launched an ID-free targeting solution on Thursday. The company has a proprietary ID, which it calls the Yahoo ConnectID. But even today, 30% of ad impressions carry no advertising ID, Yahoo says […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An About-Face Six years ago, Google and Facebook had won the digital ad market, or so said Stratechery’s Ben Thompson. After Meta’s latest earnings, he reflects on that prediction: The duo did consolidate most online ad revenue. And Google has outgrown everyone else […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix It Public investor Bill Ackman scooped 3.1 million Netflix shares, a 0.68% stake in the company. The bulk buy by Pershing Square, Ackman’s fund, was inspired by Netflix’s recent stock plunge, reports The Wall Street Journal. Netflix missed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News It Or Lose It Influencer journalism is a dangerous trend, according to Jessica Lessin, editor-in-chief of The Information. “Long term,” Lessin writes, “the current obsession with treating journalists like influencers isn’t healthy for journalism.” For one, so-called “elite reporters” generally don’t abide by […]
Data clean rooms are secure – that’s the whole point. But they’re not always flexible or scalable, said Jason Manninghan, CEO of advanced TV data platform Blockgraph, which is jointly owned by Comcast, Charter and ViacomCBS. TV advertisers in particular need a wide range of capabilities in order to tie media spend with viewing and campaign […]
