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»Colgate

PROGRAMMATIC I/O: There’s No Such Thing As A Perfect Out-Of-The-Box Attribution Model

Colgate-Palmolive is eager to move away from last-click attribution. But similar to most traditional brands, the CFO is being cautious. Moving to more advanced attribution tactics, such as multitouch, isn’t cheap, in terms of vendor fees and internal human capital. “We would have to sell a lot of toothpaste to get return on investment in... Continue reading »

by Allison Schiff // April 6th, 2017 //
»
Colgate, MINI Talk Digital’s Impact On TV Planning

A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How many teeth exist in the world?” said Jack Haber, VP of global advertising and digital for Colgate-Palmolive Co., during Simulmedia’s Salon series panel event Thursday with MediaLink. “For some brands,... Continue reading »

by Kelly Liyakasa // February 13th, 2015 //
»
 

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