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»CMS

Washington Post Refresh Brings Home Page Load Times To One Second

The Washington Post’s revamped home page, unveiled Wednesday, purports to bring average desktop load time to less than one second – meaning better reader experiences and more ads viewed, since visitors won’t bounce. The fresh home page completes the Post’s sitewide reboot, which started in the middle of last year with its article pages. Content... Continue reading »
by Sarah Sluis // August 26th, 2015 //
»
Say Media CEO: Media Companies Will Live Or Die By Content Platforms

The best way for publishers to survive these days may be to become technology companies. “Media businesses will win because of their content platform strategies,” predicted Say Media CEO Matt Sanchez. Say Media is both a technology provider and publisher of numerous online magazines including xoJane, ReadWrite, Remodelista, xoVain and Not Impossible Now. As a... Continue reading »
by Sarah Sluis // October 9th, 2014 //
»
The Prospects For A Google CMS

As AdExchanger reported Friday, Google is working on a CMS, likely with its own ad server baked in. The solution is expected to unify the functions of a content management system with the DoubleClick for Publishers toolset – ad serving, sales management, yield optimization, and so on. Google has declined to comment on or confirm the... Continue reading »
by Zach Rodgers // May 21st, 2014 //
»
Google Explores A Unified CMS And Publisher Ad Platform

Google is developing a content management system (CMS) that would unify editorial, advertising and perhaps commerce activities for media companies, AdExchanger has learned. Beginning in 2013 Google started talks with some big publishers about offering software to help manage content and advertising in a holistic way, multiple sources said. Among the executives involved in some of those early discussions... Continue reading »
by Zach Rodgers // May 16th, 2014 //
»
 

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