Rival browsers raise an objection to Google being forced to sell Chrome; ad agencies pivot to software and services; and people are turning to chatbots instead of search, with error-filled results.
Opera Ads – the online ad platform Opera released in 2019 – doesn’t use third-party cookies for targeting. Opera monetizes its browser using other signals, including search intent and context.
In today’s newsletter: Sensor Tower acquires mobile marketing analytics and benchmarking rival Data.ai; Minute Media will distribute Sports Illustrated; Apple fields questions at a DMA compliance workshop.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers are preparing to support third-party app stores on iPhones and iPads, Bloomberg reports. But this is not a change of heart on Apple’s part. Apple is simply following the law. A new rule in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Does the web need more browser engines? The recent trend has been toward browser engine consolidation. Google helped this along by growing Chrome’s market share, but Microsoft gave up on its own web-rendering software and moved to Chromium at the end […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its Sponsored Brand Ads on its platform more insight into the consumers purchasing their products. Amazon released metrics this month that allow marketers to see how many Amazon purchases were made by people who had never […]
