• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Chris Vollmer

PwC: TV Networks Evolve As Buyers And Viewers Demand A More Digital Experience

As eyeballs shift away from linear TV, networks are experimenting with new ad formats, targeting and measurement tactics to keep both buyers and viewers interested. TV ad revenue fell 2.7% to $70.1 billion in the US in 2017, according to PricewaterhouseCoopers’ “US TV Advertising Outlook,” released Tuesday. During the same period, online TV advertising, which... Continue reading »
by Alison Weissbrot // June 6th, 2018 //
»
PricewaterhouseCoopers Built A $3 Billion Relationship With The CMO

PricewaterhouseCoopers (PwC), like other management consultancies in its competitive set, wants to grow its services to meet the needs of the modern chief marketing officer (CMO). “The role of the CMO is changing so much,” said Chris Vollmer, global advisory leader for entertainment and media at PwC. “It’s not just messaging anymore, but architecting the... Continue reading »
by Alison Weissbrot // July 21st, 2017 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • After Google Finally Really Did It, A Necessary System Cleanup
  • Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web
  • Amazon Turns Up The Volume On TV Ads; How Apple ITP Shuts Down Tracking
  • Ampersand Launches Solution To Simplify Advanced TV Buying
  • Aki Buys Video Personalization Tech From Distressed Eyeview, Will Reopen The Company
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved