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»Chobani

Summer Of Our Missed Consent

Summer Of Our Missed Consent Google is causing consternation and potential GDPR violations by delaying its implementation of the IAB Europe Transparency and Consent Framework, a collaborative model for publishers to gather consent and transmit that consent up the supply chain, Reuters reports. Google promised to fully integrate with the industry framework by August, but... Continue reading »

by AdExchanger // July 5th, 2018 //
»
Chobani Dives Into Data With Nielsen Marketing Cloud

There was a time when the yogurt company Chobani had to track its digital marketing activity vendor by vendor. But last October, it put out an RFP to consolidate its activity with a marketing cloud. “One of the benefits with a marketing cloud is it gives us a holistic picture of all of our digital... Continue reading »

by Ryan Joe // May 15th, 2018 //
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How Chobani Turns Yogurt Searches Into Sales Effectiveness

Greek-yogurt brand Chobani stays competitive with larger CPG companies by constantly testing. One of these tactics includes marketing-effectiveness studies, such as a recent research initiative with Yahoo and Nielsen Catalina Solutions (NCS) to prove search ads drove in-store sales. “If you’re an ecommerce brand, you can measure that sale directly,” said Jessica Lauria, senior director... Continue reading »

by Kelly Liyakasa // April 25th, 2016 //
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Chobani Focuses On Right Messaging To Scoop Up Customers

The yogurt section of the supermarket looks a lot different today than it did seven years ago. Chobani has taken over by offering Greek yogurt perceived as more healthful but at the same price as traditional yogurt like Yoplait. The yogurt company owes its success to ignoring a critical piece of data. When it started,... Continue reading »

by Sarah Sluis // October 5th, 2015 //
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