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»charisse hughes

Pandora Jewelry Digs Into The Data To Revamp Its Brand Experience

For years, Pandora Jewelry sat comfortably at the top of its category. And then it noticed a disconcerting mystery: a drop-off in customer consideration. “People know us,” said Charisse Hughes, CMO at Pandora Jewelry. “The question is, why aren’t they buying?” Hughes has been leading a two-and-a-half year effort to get to the bottom of... Continue reading »
by Alison Weissbrot // November 1st, 2019 //
»
 

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