OPINION: Data-Driven Thinking
Goodbye, Outcomes Era? Nah. In 2026, It’s Picking Up Steam
argue the Outcomes Era is already fading, writes Joe Zappa. But the evidence suggests the opposite. The Outcomes Era isn’t receding; it’s accelerating.
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6 (More) AI Startups Worth Watching
The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.
Tagged in:- ad automation
- Adam Chandler
- adam heimlich
- Agnitio
- Agnitio.ai
- ai
- ai startups
- Al Kallel
- Ali Manning
- Aubriana Lopez
- Chalice
- Chalice AI
- Chalice Custom Algorithms
- ChatGPT
- Creative Optimization
- custom algorithms
- Eric Shaffer
- Eric Walzthöny Kreutzberg
- Eulerity
- featured
- fragmentation
- Joe Ciaramitaro
- Kevin Wassong
- Lindsay Hong
- Locaria
- Meta
- mktg.ai
- Nativeads.ai
- Sagiv Ben Yakov
- smartassets
- Snap
- Stagwell
- Tanuj Joshi
- Vitaly Boitelet
- WPP
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The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards
The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
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Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost
Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.
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Can’t Spell Exchange Without Change; ’Soft On Ad Tech
Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft will be moving on from its retail media platform Promote IQ.
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PODCAST: The Big StoryThe Big Story: Commerce Media Flywheel
As Omnicom’s $835 million acquisition of commerce specialists Flywheel Digital attests, commerce media is flush. Then, why the most sophisticated and data-rich programmatic marketers are intrigued by custom algorithms.