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causal modeling

Marketers

Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect In Customer Service

BY Joanna Gerber// September 9th, 2026

Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.
OPINION: AI

Newton Research’s New Agentic Layer Can (Kinda) Predict The Future

BY Joanna Gerber// August 4th, 2026

Newton Research introduced a fully agentic layer to its platform that can handle each step of a campaign lifecycle and better predict future outcomes.