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»Catherine Sullivan

Omnicom’s $20M Spotify Buy Proves Better Measurement Draws Big Brands To Podcasting

Consolidation has opened up better measurement solutions in podcasting – and big brands are jumping in. On Wednesday, Omnicom said it will invest $20 million upfront into podcasts on Spotify in the second half of 2020, The Wall Street Journal first reported. The deal also gives Omnicom access to exclusive and original content globally and... Continue reading »
by Alison Weissbrot // July 8th, 2020 //
»
COVID-19 Will Forever Reshape The Upfront

  Is COVID-19 the beginning of the end for upfronts? Buyers and sellers have long questioned the necessity of flashy presentations, especially as the broadcast TV business declines. Disney chairman Bob Iger recently predicted an end to the antiquated upfront process altogether as a result of the economic crisis. Ad buyers have been pushing to... Continue reading »
by Alison Weissbrot // April 28th, 2020 //
»
As Prices Rise And Ratings Fall On Linear TV, Brands Pay More For Mass Reach

As audiences erode on linear TV, supply is shrinking and pricing is going up on scarcity value. Advertisers have already shifted a significant amount of money out of linear TV as audiences flock to digital. According to Zenith, digital will make up more than half of ad spend globally for the first time in 2021,... Continue reading »
by Alison Weissbrot // August 9th, 2019 //
»
 

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