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»Casale

A Call For Sharper Bidding

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Casale, vice president of strategy at Casale Media Inc. It goes without saying that increased familiarity with programmatic buying has brought forth a lot of great executions among marketers.... Continue reading »
by AdExchanger // December 23rd, 2013 //
»
Casale Finds Browsers' 'Do Not Track' Reduced Cookie Values

As Mozilla's Firefox joins Microsoft's Internet Explorer in rejecting third party cookies by default, it's very likely that winning bid prices for real-time bidding will continue a decline Casale Media began noticing in the second half of last year. According to Casale Media's quarterly index, there appeared to be a small drop in the percentage... Continue reading »
by David Kaplan // April 11th, 2013 //
»

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