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»Carat Trade

What Are Barter Agencies, And How Do They Tie Into The Transparency Debate?

While media bartering isn’t commonly discussed, the ANA’s two reports on agency transparency referenced the practice 49 times. Here’s how it works: A barter agency might agree to buy an advertiser's surplus product, such as an airline’s unsold flight tickets at full price, which it would give to employees for business travel. In return, the... Continue reading »

by Alison Weissbrot // August 11th, 2016 //
»
 

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