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»Capital One

CNX16: How Capital One and Luxottica Wrangle Data To Turn Up The Dial On CRM

More marketers are adopting data-driven tactics by blending their own first-party data with third-party sources. Financial services, for example, is undergoing major digital disruption, and banks are looking to translate direct-to-consumer marketing tactics to business constituents. Capital One seeks to reach small and medium-sized merchants nationwide through its small-business division and does so using Salesforce... Continue reading »
by Kelly Liyakasa // May 11th, 2016 //
»
First Week of March Madness: 36.6 Million Live Video Streams

During the first week of college basketball's March Madness, the NCAA Division I Men’s Basketball Championship, there were 36.6 million live video streams across all digital platforms, according to the NCAA, Turner Sports, and CBS Sports. This is more than twice the number of live video streams in 2012, which saw only 18.3 million for... Continue reading »
by Kimberly Maul // March 27th, 2013 //
»

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