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»Cannes Lions 2017

Will Cannes Look Any Different Next Year?

As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state of the industry. “If clients are using zero-based budgeting, let’s use it for Cannes,” WPP CEO Sir Martin… Continue reading »

by Alison Weissbrot // June 26th, 2017 //
»
 

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