Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual targeting. The company is also rebranding as Fyllo|Semasio.
Salesforce.com released Tuesday the Radian6 + Buddy Media Social Studio, indicating new life for a string of social acquisitions the company has made in recent years. “For the first time, you can listen, publish content, and track it through to results all as part of a stack that also includes email, Web, and mobile,” said […]
A week before an estimated 120,000 take to the streets of San Francisco for cloud-computing stalwart Salesforce.com’s annual Dreamforce conference, a key question is how the company will position the Salesforce.com ExactTarget Marketing Cloud – which CEO Marc Benioff has billed as his next billion-dollar business. The show is an opportunity for Salesforce.com to demonstrate […]
Greater usability, product “stickiness” and the newly acquired ExactTarget propelled Salesforce.com into a strong second quarter, according to analysts. Salesforce.com posted $957 million in revenues, a 31% increase compared to last year. The San Francisco-based company projects its revenues will top $4 billion for the 2014 fiscal year and is on track to hit a […]
JetBlue, the New York-based airline servicing 78 cities with more than 800 flights per day, stands as one of the first and only carriers to institute a Customer Bill of Rights. In line with that theme is JetBlue’s social media strategy, which initially began as a means of engagement to connect with flyers on Facebook […]
Most media industry observers expect to see a another strong year in M&A for the Ad Tech sector. For example, a survey [PDF] of 231 top media/tech executives released last week from media investment bank Jordan, Edmiston Group, Inc. and Econsultancy shows an upward trend in organizations planning an acquisition in the next 12 months, […]
As part of our year-end coverage, AdExchanger is publishing a variety of perspectives on a single question: “What will happen next year in marketing and advertising that hasn’t happened before?” The below response is from Michael Lazerow, Chief Marketing Officer of Salesforce Marketing Cloud and CEO of Buddy Media. Buddy Media’s sale to Salesforce.com in […]
Today at Salesforce’s Cloudforce conference in New York, CEO Marc Benioff said CMOs are like “fighter pilots without a cockpit” when it comes to social campaign management. “They’re going to want all the analytics, the ability to listen, place media, test media, run A/B tests,” he said in response to an AdExchanger question. “They’re going […]
Socially persistent Google will buy Wildfire Interactive for approximately $25o million. The deal comes just a few months after Google reportedly sniffed around Wildfire competitor Buddy Media, before Buddy sold to Salesforce. (Read Google’s blog post) The deal hasn’t closed but sources tell AdExchanger that Google doesn’t expect the need for regulatory review and hopes to finalize things […]
On Monday, Salesforce.com announced the acquisition of social marketing software company Buddy Media for $689 million. Read more. Marcel LeBrun, CEO of Salesforce Radian6, and Michael Lazerow, CEO of Buddy Media discussed the transaction with AdExchanger. AdExchanger: Marcel – can you talk a little bit about why Salesforce’s Radian6 is part of the discussion when […]
It’s official. CRM loves social as it looks to make actionable its vast data sets. The announced acquisition of Vitrue by Oracle a couple of weeks ago has been followed today by the $689 million purchase of Buddy Media by Salesforce.com. Jeff Pashalides, Head of SaaS Advisory at Blackstone offfered his thoughts on the acquisition: […]
Here’s a snippet from the release: “Salesforce.com, the enterprise cloud computing company, today announced that it has entered into a definitive agreement to acquire Buddy Media, the world’s leading social media marketing platform, for approximately $689 million payable in cash and salesforce.com equity. The transaction is expected to be completed during salesforce.com’s fiscal third quarter […]
On Monday, social marketing software company Buddy Media announced that it had acquired UK-based Brighter Option, provider of a self-serve ad product via the Facebook Ads API. Terms were not disclosed. Read the release. According to a post on his company’s blog, Buddy Media CEO Mike Lazerow said about the deal, “… integrating [Brighter Option’s] […]
