• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Subscribe //
  • COVID-19 Special Coverage
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Subscribe
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Subscribe
  • Search
Connect

»Brooklyn Vegan

Buzzmedia Becomes SpinMedia, With Plans To Balance Native Ads And Programmatic

Six months ago, when Steve Hansen was named CEO of blog network Buzzmedia, he realized that he shared a problem with the company's readers and advertisers: He had no idea what the company's identity amounted to. This week, as Buzzmedia (not to be confused with BuzzFeed) rebrands as SpinMedia, after one of its newer properties,... Continue reading »
by David Kaplan // March 27th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report
  • Google Launches Programmatic Audio In Ad Manager, Amplifies Audio Features In DV360
  • Johnny Ryan Exits Brave With Plans To Push Hard For GDPR Enforcement
  • An Open Letter To Apple: Thank You For Throwing The Industry In Flux
  • A Checklist for Publishers Considering Programmatic OTT
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved