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»Broadsign

4 Things To Know As Out-Of-Home Goes Programmatic

  Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in digital, according to the Outdoor Advertising Association of America. Digital OOH accounted for $2.7 billion in ad spend in the US... Continue reading »
by Alison Weissbrot // February 15th, 2017 //
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