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»Brian Rappaport

When Out-Of-Home Prices Get A Trim, Manscaped Steps In

Many brands quickly pulled out-of-home (OOH) campaigns when the country went into lockdown in March. After all, nobody would be outside to see them. That claw back sent OOH prices plummeting across the market. And now that parts of the country are open again, OOH is a steal. In May, direct-to-consumer men’s grooming brand Manscaped... Continue reading »

by Alison Weissbrot // July 17th, 2020 //
»
Quan Media Group Launches To Help DTC Brands Navigate The Gnarly World Of OOH

Direct-to-consumer brands in need of scale are increasingly turning to out-of-home – the only traditional media that’s showing growth. But the OOH media market is a fragmented place for brands that first cut their teeth in digital. “A lot of these brands don’t have an education about the space,” said Brian Rappaport, an IPG and Publicis... Continue reading »

by Allison Schiff // February 5th, 2020 //
»
 

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